do people take your jokes seriously?


Radical Architecture of the 1970s

Dubai really took that seriously.

While I was in Venice last month representing Vlad Nanca's work, I got reintroduced to Superstudio. The guys were on that political discourse of taking functionalist architecture to the extreme. It was supposed to be a joke.

Well, here we are in 2025, with a city like Dubai that took Superstudio's joke superseriously.

Read more about that here:

Superstudio

Get familiar with their concepts for radical architecture taken to the absurd, from the 1970s. Meaning their little joke on modern architecture and hyper-functionalism, leading to the vanishing of architecture itself. It's funny!

Dubai Architecture

See how the United Arab Emirates did not read the room properly and took Superstudio's joke superseriously. Well, when you think about it, they DID want hyper functionalism.

Vlad Nanca's Work

See Vlad's artistic work 2003-2025. Look for the white ceramic tiles. Look for the grid. Look for Vlad's joke on conquering the natural environment with equal subdivisions. Look for his jokes on communism, too!

I love that we live in a future depicted by Pekka Himanen in The Hacker Ethic, where jokes become serious and serious things become jokes.

I also love you.

15 Northside Tower, Marasi Drive, Business Bay, Dubai 0000
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Sorina Dumitru

The topics will be mostly about leadership, economics, and operational/strategic growth. Free books included. Yeah I was in Forbes but that was a long time ago.

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